Summer Sale All Items 60% OFF
Free Worldwide Shipping On All Orders





Couldn't load pickup availability
Free standard shipping on orders
We are pleased to offer Free Worldwide Shipping on all orders, delivering to all countries and regions supported by our logistics network.
There are no restrictions on order quantity, parcel size, or shipment weight — every order ships at no cost to you. In addition, all customs duties, import taxes, and government-imposed fees associated with your shipment will be fully covered by us, ensuring you will not incur any extra charges upon delivery.
Please note that delivery times may vary due to local customs procedures and carrier conditions, but your shipping and customs costs will remain completely free under this policy.
We provide a secure and reliable Free Returns service for all customers. Items that remain unused and unopened may be returned within 60 days for a full refund.
All return shipping expenses, including customs-related fees, are fully covered by us.
Refund processing will be completed within 4 weeks from the date the return shipment is sent, regardless of whether the package has arrived at our facility. In general, refunds are finalized significantly earlier, ensuring a smooth and dependable experience.
ETUDE (formerly Etude House) was one of the first Korean beauty brands to reach international visibility, and the Glow On Base Hydra is part of the brand's makeup base collection. This is a hydrating primer designed to create the dewy, plump base for the Korean "glass skin" makeup aesthetic. It sits between skincare and foundation, smoothing texture and boosting radiance.
At $23.87 for 30ml, it's accessibly priced for a K-beauty primer. The formulation leans on humectants and light-reflecting particles for the dewy finish without heavy silicone.
Hydrating primer base smooths texture and adds visible glow. Light-reflecting particles create dewy finish. Extends foundation wear and improves application smoothness.
After skincare, before foundation. Apply pearl-sized amount across face. Allow 30 seconds to settle before foundation.
Depends. Combination skin loves it. Truly oily skin may prefer mattifying primer.
Silicone-light, not silicone-heavy.
Both.
Extends foundation wear 1 to 2 hours.
12 months after opening.
Pair with ETUDE Soonjung Director's Tone-up Cream. Browse the full ETUDE collection or Korean makeup.
Thanks for subscribing!
This email has been registered!