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The Clean It Zero cleansing balm is BANILA CO's hero product, globally recognized as the cleansing balm that brought the "oil cleansing transforms to milky emulsion" experience to Western users. The Enriching (Butter) version is the rich variant designed for dry, dehydrated, or mature skin. Compared to the Original Clean It Zero, the Enriching formulation uses a heavier oil blend with shea butter, making the balm thicker in the jar but more melt-in on warm skin.
At $27.04 for 100ml, this is the standard mid-tier Korean cleansing balm price. It performs the core job (dissolving sunscreen, makeup, and sebum) as well as the original, with the added benefit of leaving skin less stripped afterward. Not recommended for oily or acne-prone skin, where the richer oil base can feel heavy even after rinsing.
Solid balm in the jar melts on contact with warm skin into a rich oil. Emulsifies on contact with water into a milky emulsion that rinses cleanly. Dissolves all types of makeup, heavy sunscreen, and sebum. The Enriching version's oil blend leaves skin feeling softer post-cleanse, closer to a treatment cleanser than a pure surface cleanse.
On dry hands and dry face, scoop a small amount (pea-sized) with the included spatula. Warm between fingers, massage across dry skin for 30 to 60 seconds. The balm will melt and dissolve makeup and sunscreen. Add a splash of water, continue massaging until the oil turns milky. Rinse with lukewarm water. Follow with a second water-based cleanser.
Original is lighter, faster-melting, works for oily to normal skin. Enriching is richer, better for dry skin, leaves more softening feel. If you're in doubt, start with Original.
Both iconic K-beauty cleansing balms. Heimish is slightly more affordable, similar performance. BANILA CO has stronger makeup-dissolving power. Both emulsify well. For most users, either works. If you wear heavy waterproof makeup, BANILA CO.
Should rinse completely if you emulsify with water before rinsing. If you don't emulsify (skip the water step), you may feel oily residue. Always add water and massage before rinsing.
No, different variants. Purity is the original, Nourishing is for mature skin with anti-aging actives, Enriching is rich for dry skin. Ingredients differ subtly. Pick based on skin type.
Immediate cleanse benefit. Skin feels less tight from day one. Cumulative improvement in softness and calm over 2 to 4 weeks, as you stop stripping the barrier with harsher cleansers.
Follow with the BANILA CO All Day Prep Hydro UV Serum Base for morning routine, or pair with your favorite Korean toner for second-cleanse step.
Browse the full BANILA CO collection or related: Korean cleansing balms, Korean cleansers.
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