{"product_id":"etude-soonjung-director-s-tone-up-cream-spf50-pa-40ml-mirai-skin-etude-soonjung-directors-tone-up-cream-spf50-pa-40ml","title":"ETUDE Soonjung Director's Tone-up Cream SPF50+\/PA++++ 40ml","description":"\u003ch2\u003eETUDE Soonjung Director's Tone-up Cream SPF50+\/PA++++: Brightening Daily SPF\u003c\/h2\u003e\n\u003cp\u003eETUDE's Soonjung line is the brand's sensitive-skin franchise, and this Director's Tone-up Cream is a daily SPF plus tone-up cream in one step. \"Tone-up\" in Korean skincare means a subtle brightening effect, usually from titanium dioxide and light-reflecting pigments, not from actual bleaching or high-strength actives. It's designed to leave skin looking brighter and more even while providing full sun protection.\u003c\/p\u003e\n\u003cp\u003eAt $24.95 for 40ml, this is affordable for a SPF50+\/PA++++ product with the tone-up effect. The Soonjung line focus on sensitive skin means this formulation avoids harsh filters and alcohol-heavy bases.\u003c\/p\u003e\n\u003ch3\u003eWhat It Does\u003c\/h3\u003e\n\u003cp\u003eBroad-spectrum SPF50+\/PA++++ sun protection. Light-reflecting pigments create immediate visible tone-up. Gentle formulation safe for sensitive skin. Works as primer or final skincare layer.\u003c\/p\u003e\n\u003ch3\u003eWho It's For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitive skin users:\u003c\/strong\u003e Core Soonjung positioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily SPF wearers:\u003c\/strong\u003e High protection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone-up fans:\u003c\/strong\u003e Immediate brighter appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMakeup-minimalists:\u003c\/strong\u003e Can replace foundation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDull or uneven tone:\u003c\/strong\u003e Visible cosmetic brightening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Specs\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 40ml\u003c\/li\u003e\n\u003cli\u003ePrice: $24.95\u003c\/li\u003e\n\u003cli\u003eSPF: 50+ \/ PA++++\u003c\/li\u003e\n\u003cli\u003eHero: titanium dioxide, light-reflecting pigments, Centella\u003c\/li\u003e\n\u003cli\u003eFinish: luminous tone-up\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eAfter moisturizer, apply evenly across face. Use AM only. Reapply SPF separately every 2 hours outdoors.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003ch4\u003eDoes tone-up mean it lightens skin?\u003c\/h4\u003e\n\u003cp\u003eNo, it's a cosmetic optical effect. Washes off with cleansing. Not bleaching.\u003c\/p\u003e\n\u003ch4\u003eWhite cast?\u003c\/h4\u003e\n\u003cp\u003eMild visible tone-up, fades naturally over 30 minutes. May show on darker skin tones.\u003c\/p\u003e\n\u003ch4\u003eSafe for children?\u003c\/h4\u003e\n\u003cp\u003eGentle formulation generally yes. Check with pediatrician for toddlers.\u003c\/p\u003e\n\u003ch4\u003eLayer under makeup?\u003c\/h4\u003e\n\u003cp\u003eYes, works as SPF primer.\u003c\/p\u003e\n\u003ch4\u003eLong-wearing?\u003c\/h4\u003e\n\u003cp\u003eFull day SPF, but reapply every 2 hours outdoors for full protection.\u003c\/p\u003e\n\u003ch3\u003eRelated Products\u003c\/h3\u003e\n\u003cp\u003eBrowse the full ETUDE collection or Korean sunscreen.\u003c\/p\u003e\n","brand":"mirai-skin","offers":[{"title":"Default Title","offer_id":51741177905440,"sku":"51821794099572","price":12.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/8333\/4432\/files\/5316d98eb7b876e9e008bc4dc7994654.webp?v=1779696712","url":"https:\/\/usmirai-skin.com\/products\/etude-soonjung-director-s-tone-up-cream-spf50-pa-40ml-mirai-skin-etude-soonjung-directors-tone-up-cream-spf50-pa-40ml","provider":"usmirai-skin.com","version":"1.0","type":"link"}