{"product_id":"etude-ppoyan-cleansing-foam-150ml-mirai-skin-etude-ppoyan-cleansing-foam-150ml","title":"ETUDE PPOYAN Cleansing Foam 150ml","description":"\u003ch2\u003eETUDE PPOYAN Cleansing Foam: The Budget Daily Cleanser That's Earned Its Reputation\u003c\/h2\u003e\n\u003cp\u003eETUDE's PPOYAN Cleansing Foam is the brand's long-running daily face cleanser and a quiet fan favorite in Korean drugstores. \"PPOYAN\" is Korean phonetic for the soft, clean, almost milky sensation of well-moisturized skin. The foam is positioned as a gentle daily cleanse that leaves that feeling rather than the squeaky stripped finish of cheap cleansers. At $29.84 for 150ml, it's in budget K-beauty territory, competing with Innisfree Green Tea cleansers and basic COSRX options.\u003c\/p\u003e\n\u003cp\u003eMost K-beauty enthusiasts eventually migrate to pharmacy-tier or derma-grade cleansers (Dr.Ceuracle, La Roche-Posay, etc.) once they understand how much cleanser quality matters. ETUDE's PPOYAN is a solid starting cleanser: pH is reasonable, formula is mild, no aggressive surfactants, reliable daily performance. For teenagers and first-time K-beauty shoppers on a budget, it's an honest option.\u003c\/p\u003e\n\u003ch3\u003eWhat It Does\u003c\/h3\u003e\n\u003cp\u003eMild surfactants remove sebum and surface debris without stripping. The foam is rich and creamy, which feels more luxurious than the product's price suggests. Hydrating ingredients (glycerin, collagen-type compounds) leave a soft post-cleanse feel. Not a derma-grade cleanser, but significantly better than drugstore alternatives at similar prices.\u003c\/p\u003e\n\u003ch3\u003eWho It's For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst-time K-beauty shoppers:\u003c\/strong\u003e Entry-level daily cleanser.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeenagers and early-20s Korean beauty users:\u003c\/strong\u003e Budget-friendly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNormal to combination skin:\u003c\/strong\u003e Works across most common skin types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaily face wash replacement for drugstore products:\u003c\/strong\u003e Upgrade from Western drugstore brands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot ideal for very sensitive or very dry skin:\u003c\/strong\u003e Dr.Ceuracle or CeraVe are better.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Specs\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 150ml\u003c\/li\u003e\n\u003cli\u003ePrice: $29.84\u003c\/li\u003e\n\u003cli\u003eTexture: creamy foam\u003c\/li\u003e\n\u003cli\u003eFragrance: light, clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eDispense a pea-sized amount onto damp hands, work into foam, massage onto damp face for 30 to 45 seconds, rinse with lukewarm water. Use AM and\/or PM. Safe as a single cleanse on non-makeup days, or as a second cleanse after oil cleansing on makeup days.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003ch4\u003eIs it worth the hype?\u003c\/h4\u003e\n\u003cp\u003eETUDE's PPOYAN has been a consistent budget pick on Korean beauty Reddit for years. It's not remarkable, but it's reliable. For users who just want a decent daily cleanser that doesn't fail, it delivers.\u003c\/p\u003e\n\u003ch4\u003eHow does it compare to COSRX Low pH Good Morning Cleanser?\u003c\/h4\u003e\n\u003cp\u003eCOSRX Low pH is slightly better-positioned for sensitive skin, more BHA-forward. ETUDE PPOYAN is more neutral, broadly tolerable. For pH-sensitive routines, COSRX. For everyday tolerance, ETUDE.\u003c\/p\u003e\n\u003ch4\u003eDoes it remove sunscreen?\u003c\/h4\u003e\n\u003cp\u003eNot heavy chemical SPF in a single cleanse. Use it as the second cleanse after oil cleansing for SPF and makeup days.\u003c\/p\u003e\n\u003ch4\u003eIs it OK for acne-prone skin?\u003c\/h4\u003e\n\u003cp\u003eYes, generally. For active acne, a BHA-based cleanser might be more effective. For barrier-protection during acne recovery, ETUDE is fine.\u003c\/p\u003e\n\u003ch4\u003eHow long does 150ml last?\u003c\/h4\u003e\n\u003cp\u003e2 to 3 months with twice-daily use.\u003c\/p\u003e\n\u003ch3\u003eRelated Products\u003c\/h3\u003e\n\u003cp\u003ePair with the ETUDE SoonJung Relief Toner or browse the ETUDE collection. Explore Korean cleansers.\u003c\/p\u003e\n","brand":"mirai-skin","offers":[{"title":"Default Title","offer_id":51741176955168,"sku":"51821784007028","price":14.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/8333\/4432\/files\/94ac7f35cb4cc6632089940e96c99237.webp?v=1779696700","url":"https:\/\/usmirai-skin.com\/products\/etude-ppoyan-cleansing-foam-150ml-mirai-skin-etude-ppoyan-cleansing-foam-150ml","provider":"usmirai-skin.com","version":"1.0","type":"link"}