{"product_id":"etude-house-my-lash-serum-eyelash-serum-9g-mirai-skin-etude-house-my-lash-serum-eyelash-serum-9g","title":"ETUDE HOUSE My Lash Serum Eyelash Serum 9g","description":"\u003ch2\u003eETUDE HOUSE My Lash Serum: Accessible Lash Conditioning\u003c\/h2\u003e\n\u003cp\u003eLash serums are a skincare-adjacent category with a wide quality and pricing range. Prescription lash serums (Latisse\/bimatoprost) actually grow lashes but require medical supervision. High-end cosmetic lash serums (RevitaLash, RapidLash) use peptide complexes at premium prices. ETUDE HOUSE's My Lash Serum sits at the accessible end: a conditioning lash serum with panthenol, biotin, and botanical extracts that supports healthier lash condition without making prescription-level growth claims.\u003c\/p\u003e\n\u003cp\u003eAt 9g for $24, this is one of the cheapest lash serums in the Korean category. The value proposition is honest: it conditions lashes, reduces breakage and fallout, and creates a healthier environment for the lashes you naturally grow. It will not dramatically lengthen lashes like prescription products do.\u003c\/p\u003e\n\u003ch3\u003eWhat It Does\u003c\/h3\u003e\n\u003cp\u003ePanthenol (provitamin B5) strengthens lash keratin and reduces breakage. Biotin supports keratin synthesis. Botanical extracts provide mild conditioning and follicle-area support. The applicator is a brush or mascara wand that coats lashes directly. Over 4 to 8 weeks of daily use, users typically report less lash fallout, slightly longer-looking lashes (due to reduced breakage at the tips), and healthier-looking overall lash condition.\u003c\/p\u003e\n\u003ch3\u003eWho It's For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLash condition improvement:\u003c\/strong\u003e Primary use case. Strengthens what you have.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeavy mascara wearers:\u003c\/strong\u003e Supports lashes against daily wear stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-lash-extension users:\u003c\/strong\u003e Repair after extensions are removed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBudget-conscious lash care shoppers:\u003c\/strong\u003e Accessible price point.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeople curious about lash serums:\u003c\/strong\u003e Low-risk entry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Specs\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 9g\u003c\/li\u003e\n\u003cli\u003ePrice: $24.21\u003c\/li\u003e\n\u003cli\u003eHero actives: panthenol, biotin, botanical conditioning\u003c\/li\u003e\n\u003cli\u003eApplicator: brush or wand\u003c\/li\u003e\n\u003cli\u003eFragrance: none or very mild\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply once daily at night, on clean lashes (no mascara). Brush the serum along the lash line and upward through the lashes. One pass per eye is sufficient. Let dry before sleep. Consistency over 8 weeks is required to evaluate results. Do not apply to the inner eyelid or waterline.\u003c\/p\u003e\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003ch4\u003eDoes it actually grow lashes?\u003c\/h4\u003e\n\u003cp\u003eNot dramatically. ETUDE HOUSE My Lash Serum conditions existing lashes and reduces breakage, which can make lashes appear longer and fuller over time. For real lash growth, prescription bimatoprost (Latisse) is the proven option and requires a dermatologist.\u003c\/p\u003e\n\u003ch4\u003eCompared to RevitaLash or RapidLash?\u003c\/h4\u003e\n\u003cp\u003eRevitaLash and RapidLash are peptide-rich premium lash serums with stronger conditioning effect. ETUDE HOUSE is more basic and accessible. Expect less dramatic results from ETUDE HOUSE but at a fraction of the price.\u003c\/p\u003e\n\u003ch4\u003eWill it irritate my eyes?\u003c\/h4\u003e\n\u003cp\u003eAt the lash line, usually no. Apply carefully and avoid getting serum on the waterline or inner eyelid. If irritation occurs, discontinue.\u003c\/p\u003e\n\u003ch4\u003eCan I use it with lash extensions?\u003c\/h4\u003e\n\u003cp\u003eCheck with your extension technician. Some formulations disrupt extension adhesive. Most oil-free lash serums are safe, but confirm before applying.\u003c\/p\u003e\n\u003ch4\u003eHow long until results?\u003c\/h4\u003e\n\u003cp\u003eReduced breakage: 2 to 3 weeks. Visible thickness or length improvement: 8 to 12 weeks. Results are modest but real with consistent use.\u003c\/p\u003e\n\u003ch3\u003eRelated Products\u003c\/h3\u003e\n\u003cp\u003ePair with COSNORI Perfect Setting Mascara for daytime lash styling and Seapuri Dr.Lashrum W+ Eyelash Ampoule for a more intensive lash treatment option.\u003c\/p\u003e\n\u003cp\u003eBrowse the full ETUDE HOUSE collection or related: lash care.\u003c\/p\u003e\n","brand":"mirai-skin","offers":[{"title":"Default Title","offer_id":51741070983456,"sku":"51821838729588","price":12.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1004\/8333\/4432\/files\/b4605bf1a82324c365ff5f2a584ddb0a.webp?v=1779694351","url":"https:\/\/usmirai-skin.com\/products\/etude-house-my-lash-serum-eyelash-serum-9g-mirai-skin-etude-house-my-lash-serum-eyelash-serum-9g","provider":"usmirai-skin.com","version":"1.0","type":"link"}